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Blog — Business

Guides, worked examples and explainers.

Business

How to Set Prices for a Small Business

Pricing is the most important business decision. Here are the four pricing strategies and when to use each.

May 7, 2026 Business

Working Capital: How Much Cash Does Your Business Need?

Working capital is the cash buffer that keeps a business running. Too little kills you. Too much wastes return on capital.

May 6, 2026 Business

How to Calculate Customer Lifetime Value

LTV is the most-cited metric in subscription businesses. Here is how to calculate it correctly — including common pitfalls.

May 5, 2026 Business

When to Cut Prices (and When to Raise Them)

Most businesses are afraid of raising prices. Most should. Here is when to cut, when to raise, and how to do either successfully.

May 4, 2026 Business

How to Calculate ROI: A Beginner's Guide

ROI tells you what an investment returned, in percentage terms. Here is the formula and common mistakes.

May 3, 2026 Business

Sales Tax: How It Works for Small Businesses

U.S. sales tax is a maze of state, county, and city rates. Here is what every small business needs to know.

May 2, 2026 Business

Discount Math: Why "50% Off" Doesn't Mean Half Price

Stacked discounts, MSRP confusion, and the psychology of "% off" — here is the actual math behind retail discounts.

May 1, 2026 Business

Break-Even Analysis: How Many Units to Sell Before You Profit

Break-even is the moment you stop losing money. Here is how to calculate it for any business model.

Apr 30, 2026 Business

Markup vs Margin: The Difference Every Business Owner Should Know

Markup and margin sound similar but lead to wildly different prices. Confusing them can sink a business.

Apr 29, 2026 Business

What's a Healthy Profit Margin? Industry Benchmarks

Profit margins vary 20× across industries. Here are typical gross, operating, and net margins for major industries.

Apr 28, 2026